Personal Brand Management

A good reputation is a person's most valuable asset but we live in an age where reputations can be destroyed in an instant.

It can happen in 1001 different ways ranging from a scurrilous story in a newspaper to malicious gossip in the street.

If the idle gossip or slanted story is posted on the internet, it can spread like wildfire and be turned up by search engines for years to come.

New business associates will inevitably search the internet before meeting you and unfortunately people believe what they find on the net.

Damaging material creates suspicion and undermines trust. Deals can be torpedoed before they ever see the light of day.

Companies have always been mindful of the need to protect their brand - now individuals are following suit.

Official Websites
People like Prince Charles, JK Rowling, Sir Paul McCartney, Michelle Mone and Easyjet founder Stelios Haji-loannou have all set up official websites which tell their story and project their views.

Official websites protect and enhance reputations and safeguard privacy. They have become a necessity for businessmen, politicians, authors and everyone in the public eye.

Personal Content
Content on official websites can be wide and varied. There will usually be an official biography and approved photographs.

Thereafter, the site can develop as the individual chooses. Charitable activities, news, video clips, TV or radio interviews, podcasts, questions and answers and newsletters can all be included as well as an email address to allow visitors to make official contact.

Beattie Communications specialises in creating and maintaining official websites.

We do everything from developing the site to writing the text, creating the interviews and posting the photographs.

We will also host and optimise the site and update it regularly so that the news is always topical and current.