Internet Marketing & ePR

The world is changing faster than ever before and, thanks to the internet, nothing is changing quicker than the way we communicate.

In the beginning word of mouth was the sole channel of communication. Then came manuscripts, books and finally newspapers. People believed what the printed word said - if it was in the newspapers it must be true.

Then came radio followed by television and for decades PR consultants laboured hard and long to secure airtime on the airwaves.

Even today, clients prize positive coverage in the print and broadcast media more highly than any other.

But times are changing. Blogs have encouraged the emergence of citizen journalism and people are no longer turning to the traditional media for their news and information.

Instead, they get their news and information from a variety of sources - websites, blogs from people they know, chat room gossip, on-line radio and TV stations, podcasts and webcasts are just a few of the information sources used by the digital generation.

You would expect that PR agencies would be up to speed with the digital revolution.

Unfortunately that is not the case. Few UK PR companies are up to the mark - most have been left behind.

We Are Driving Internet Marketing And e-PR

Beattie Communications is one of the few UK PR agencies that has an intimate knowledge, not to mention 12 years experience, of promoting clients and their products on the internet.

In fact, we have our own specialist internet marketing agency called Dmarkable, short for digitally remarkable, to help clients exploit the commercial potential of the internet.

Dmarkable is the fastest growing internet marketing consultancy in the UK. We are leading the way in helping clients build their brands, drive sales and win business on the net.

We create bespoke web marketing campaigns for each client and our range of products and services includes -

• Search engine optimisation to get client sites to the top of the search engines
• Pay-per-click campaigns that drive sales
• Multiple websites that help clients increase market share
• Listings sites that get clients noticed
• Web advertising that catches the eye
• Affiliate marketing that multiplies sales
• HTML email marketing that keeps clients front of mind and drives sales
• Viral marketing that recipients remember
• Internet TV and podcasts that fire the imagination
• Internet radio that builds brand loyalty
• Internet PR that builds brand awareness
• Blogs that get read
• Self creating websites that personalise clients' messages to their customers
• SMS text marketing that spurs recipients to take action

We also help clients with proactive and defensive internet communications campaigns. On the proactive side, we are masters at creating a buzz on the internet.

On the defensive side, we monitor news sites, anti and hate sites, chat rooms and blogs for negative comment and it would surprise you how few companies know what is being said about them on the internet.

We put defensive strategies in place to protect our clients and rectify misinformation. To find out more about this service please click on Reputation Management On The Web.